SEO Keyword Research Tips

1.  Analyze Competitor's Site for Popular Pages WITHOUT BACKLINKS

a.   SEMRush: Enter competitor URL into SEMRush.com

                                                 i.    Review their most popular pages, the ones getting the most traffic.

                                               ii.    Consider how competitors are implementing Keywords to increase traffic and convert visitors into sales.

                                             iii.    Once you have most popular URLs, go to ahrefs.com

b.  Ahrefs:

                                                 i.    Enter popular URLs into ahrefs.com to see how many links those pages have.

                                               ii.    Building links is the hardest things to do, so focus on pages with the LEAST LINKS.

                                             iii.    Study the popular pages with few to no links because they are succeeding using great keyword strategies!

2.  Use Google Search Console

a.   Breaks down rankings, pages getting traffic, and page positioning.

b.  Shows impressions you're getting for keywords at the bottom of page one (1). It's easier to rank #1 if you're already ranking at the bottom of page one.

c.   You may see you're ranking for a lot of longtail keywords at the bottom of page one that you're not even targeting, but they drive traffic and they convert visitors into customers.

d.  Once you find these "bottom of page one keywords," go back to your landing page and make sure they are in your Title tag, meta description, heading tags, and within the content of your page. This will slowly increase your rankings for those pages for which you're at the bottom of page one.

3.  Use Google Trends

a.   Tracks keywords that are climbing in popularity.

b.  You want to be one of the first adopters of a trending keywords. One of the Google ranking factors is age! It's hard to outrank older pages. So, if you can spot a trend and adopt keywords for that trend early, you can be ahead of the pack in rankings.

c.   So, be one of the first people to Blog about new terms that aren't popular yet. You can talk about all the corollary items and features related to your not yet popular but trending topic. Just talk about the ones you know about. You can even make predictions. Here's my predictions for ____. Even if they're wrong, that's ok. Write with educated guesses.

d.  If you're the first to write about these trending topics, you won't traffic for a while, but once the trend spikes, you will dominate the keyword ranking.